Welcome to our website! We are a team of specialists in the field of marketing research and data analysis, dedicated to helping your company discover key insights and make strategic decisions. With passion, we utilize the latest technologies and research methods to deliver precise, data-driven solutions that support business growth and enable effective communication with your customers. Whether you want to increase brand awareness, improve customer engagement, or optimize your marketing strategies, we are here to assist you. We invite you to collaborate and discover how we can transform your data into valuable information, leading to your company's success.

Industries

Our specialization encompasses a range of industries in which we have extensive experience and knowledge:

  • Medical equipment
  • Medical services
  • Pharmaceutical industry
  • Retail
  • Real estate

Competencies

In today's dynamically changing business world, the ability to precisely analyze and interpret data becomes a key element of success. Our team specializes in the application of advanced analytical techniques to deliver deep insights and recommendations supporting our clients' strategic decisions.

 Here is the scope of our analytical competencies:

  • Conjoint Analysis: Allows understanding which product features are most valuable to customers, facilitating the optimization of the offer.
  • MaxDiff (Maximum Difference Scaling): Enables determining which attributes of a product or service are most significant from the consumers' perspective.
  • Segmentation: Aids in identifying and understanding different target groups, allowing for more effective targeting and personalization.
  • Pricing Research: Provides knowledge about optimal price points for products and services.
  • Perception and Preference Maps: Illustrate how products or brands are perceived in consumers' minds compared to the competition.
  • Factor Analysis: Enables the reduction of data complexity by identifying key factors behind consumer behaviors and preferences.
  • Regression Models: Used to determine the relationships between variables, allowing for forecasting and optimization of decisions.
  • Latent Class Analysis: Helps in uncovering hidden patterns in data, enabling a better understanding of consumer behaviors.
  • Correlation Coefficients: Correlation analysis helps understand the relationships between various variables.
  • Regression Functions: Used to model the dependencies between variables, allowing for precise forecasting of outcomes.
  • Time Series Models: Used to analyze historical data and forecast future trends.
  • Econometric Models: We use to assess the impact of various factors on economic phenomena.
  • Rolling Regression: Allows for updating forecasts over time, adapting to new data.
  • Discriminant Function: Used for predicting membership in specific groups or categories.

Our analytical competencies are key to uncovering insights hidden in data, enabling our clients to make informed and effective strategic decisions. We invite you to collaborate and discover the value hidden in your data together.

Contact:

Perfect Choice
ul. Mołdawska 47
61-616 Poznań